LinkedIn Privacy Policy

Challenge:

To update LinkedIn’s Privacy Policy and present it in a clear and engaging visual story that highlighted the security LinkedIn ensures for its members.

Solution:

We began by breaking down the document into key points that emphasized how LinkedIn’s Privacy Policy worked to support and protect members. Maintaining remote communication with our client, we then moved on to the real challenge: giving the information a real world, tangible feel.

We knew from the start we wanted to create a product that matched LinkedIn’s “business casual” feel. The video needed to maintain a balance of professionalism and technology and simplicity and individuality. We decided on a blend of overhead stop motion and 3D elements following a specific member’s direct interaction with a visual Privacy Policy.

Result:

      • Incredibly popular among the company and their members
      • Localized for twelve different languages
      • Appeared on LinkedIn phone app

Production Details:

We set up a still camera over our tabletop set and used a number of real elements as well as 3D approximations to map out a stop motion technique that would mimic 15 frames per second. Working closely with the client, it took us three days to complete all principle photography and another two weeks to assemble all the footage into a final video. We dedicated the final three weeks to finalizing edits and localizing versions for twelve different languages.

Image Gallery

© Copyright 2016 Beyond Pix Studios, 950 Battery Street, San Francisco, California 94111 | Phone: 415.434.1027