Marketing experts agree that an exponential expansion of streaming video will be a cornerstone trend of 2016, yet practitioners struggle with how to implement it effectively:
“Webinars and Webcasts are the second most effective content marketing tactic, yet they are ranked 12th out of 14 tactics used.” – TopRank Marketing Blog
“Brands are still figuring out the best means to integrate live streaming, and in 2016 we can expect scaling to be a challenge.” – iMediaConnection
“One thing that was clear was that live streaming is going to be controlled by brands and be high-quality, or controlled by individuals and be about community, or maybe both.” – Forbes
“In 2016, content marketers need to test visual and video platforms, not to mention live streaming, as a new means to offer content that is engaging and will entice users beyond the classic text-based blog.” – Business 2 Community
As the global growth of enterprise video streaming continues to transform business practices, Beyond Pix Studios and the AV Society have joined forces under the same roof to provide clients with superior A-Z solutions.
While Beyond Pix has been a San Francisco industry leader providing a wide range of video-centric services for decades, the AV Society now adds 20 years of laser-focused experience in the streaming and webcasting space.
“Being a specialist involved from the inception of the streaming industry really has advantages,” says AV Society Founder, Tracy Peterson. “It’s such an ever-evolving communications platform from an engineering, distribution, creative, and best-practices standpoint. So knowing the ins and outs of the entire landscape is imperative in offering effective solutions for clients.”
The new partnership leverages Beyond Pix’s three on-site studios as turn-key spaces for streaming and webcasting. A mobile production fleet, staff, and equipment are also available to produce live streamed projects from almost anywhere.
“Stellar results in the streaming and webcasting arena depend on a myriad of factors,” says Beyond Pix Founder, Ray Santiago, “An unparalleled knowledge of production and streaming equipment, applications, and platforms is essential – but that’s only the beginning. Tracy now brings that ‘guru’ card to our table and I love how he’s always one step ahead of emerging technologies and trends.”
Beyond Pix and the AV Society share a current client list including Silicon Valley giants, Fortune 500 companies, startups, government entities, advertising agencies, and more. One recent webcasting client of both companies commented on the partnership:
“For our global online product launch, we needed a team that could not only help us live stream our presentation from YouTube and Facebook, but also patch in two guest speakers via Skype,” said Angela Simoes, PR Manager, from Kinematix. “It was a complicated task, but the Beyond Pix/AVS team went above and beyond to make our launch happen on time and without a hitch. We definitely recommend them to anyone looking to host an online event.”
1) Remember that connectivity is a 1:1 relationship, so live stream viewers can have a wide range of Internet speeds. This can severely impact consumption of your streaming content. It’s therefore important to investigate automatic multi-bitrate switching, which increases quality for end users across the board.
2) Be aware that, in some cases, live captioning and translation are available for your stream. Using one or both can greatly extend the reach of your content.
3) Utilize social media integration tools during your streaming program. Make sure to ask your streaming expert about the wide range of social media tools available on different platforms.
4) Studies show that interactivity during streamed events increases user engagement with your content and retention of your messaging. Know options to expand interactivity, such as: Live Social Media Updates, Live Q&A Sessions, Voting Tallies, and News Tickers.
5) Promotion and reminders are key to a succesful live stream. Announce your go-live time as early as possible, on all available marketing channels, and schedule reminders for the viewers who sign up. You can also embed your player anywhere, including on the homepage of your corporate website.
6) Define success criteria before choosing your streaming service because many offer different tools and benefits. For example, if reach is your #1 criteria but your promotion budget is limited, Facebook might be a good pick. If metrics are your #1 success criteria, not all platforms provide them, so a service like Youtube may make the most sense.
7) A large segment of corporate videos fall within the ‘explainer’ or ‘how to’ categories. Remember that live streams can be incredibly effective as an alternative to this type of pre-produced educational videos.