This past year our stages at Bayshore and at Battery Street have been busy with multiple productions for companies including Yelp, Wish, StubHub, Nokia, Uber and heaps more – some of them so top-secret that – by contract – we’re sworn to secret-see!
Yelp kept us particularly busy with a super-cool production that had us paint our 27 x 37 coved cyclorama from red to yellow to blue all in the course of a three day rental. By the way, we’ve also upped our bandwidth at both Bayshore and Studio D for live stream customers – we’re upwards of 100 mbps…WOW!!
PRICING ALERT: We’ve kept the rental rates on our stages the same for the past seven years, so we’re getting itchy! Rates will be increasing on both Studio D and @Bayshore as of January 1st. Insider secret: book now to today’s rates for your 2018 shoot!
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When was the last time you went to a truly cool Holiday party? Book at Bayshore and you’ll have instant street cred. There’s copious parking, lots and lots of room and video production gear that’ll make your friends ask,”What do they do here?” We want you to stage your 2018 Holiday Party for super cheap – $900!! That should leave plenty in your budget for catering and set decoration. Included are use of the large kitchen, tables and chairs and access to create a festive atmosphere for your group of 40 – 80 people.
And, keeping with the spirit of the times, we’re offering a 15% rental discount on bookings made for production dates December 15th through January 15th. Passcode: Holidaze.
There’s a new trend millions of people around the world are jumping in on. The use of Facebook Live has quadrupled in just the past year. It’s free, it’s interactive and it creates a great sense of connection.
Streaming on Facebook Live is so easy any old stumble-thumbs can do it. However, businesses and brands are stepping up their game with professional production – and their finding that quality is affordable.
At Beyond Pix, we’ve seen a huge uptick in clients using our stages to reach into Facebook’s millions of users. The platform is free but it connecting with pro-equipment can be glitchy. Having a knowledgeable production partner is always a good idea.
There are many online sources for tips on making your next live stream event watch-worthy, but here’s a summary of some we like best:
Approach live streaming like you’re throwing a party: put in the prep and promotion. Write a compelling description of the event and invite viewers to follow you and receive notifications when you go live. Post details on event pages and ask your friends and fans to spread the word. Send reminders.
- Set the stage. Even if you’re going DIY, make sure you are lit well, have a great backdrop, use a lav, mute the phones and plan to “roll-in” multimedia if you have it. Did you know you can now screen share using Facebook Live? Game changer.
- As viewers log on to watch, say hello. While you may need to repeat key messages as people sign in, it’s also nice to recognize viewers by name, respond to questions and engage viewers by acknowledging them personally.
- Time is of the essence! 1-3pm catches working people at lunch; 6- 9 is also a good time to catch people winding down. Be mindful of holidays and major events.
- Say goodbye to your viewers, and when done, take advantage of downloading the session or posting it. Also check the free audience analytics that will help you cultivate content and viewer engagement.
More tips can be found online – or try any of these links:
Thinking about hosting a livestream event on a different platform – maybe one that includes Facebook? We can make that easy, too! Contact firstname.lastname@example.org for a checklist that will help define your needs and get your project underway.
After sorting through nearly 200 applicants, we’re happy to announce we have one heck of a brilliant graphic artist that’s joined our top flight post-production team at 950 Battery.
Joshua Ebner landed at Beyond Pix earlier this summer, leaving his original home in Ohio where he worked as the Senior Producer of Marketing for the Cleveland Cavaliers. During his tenure, he created an impressive amount of beautiful video and motion graphics work for the team’s in-game, social media and broadcast outlets.
Joshua has deep experience in 2D and 3D animation, illustration, graphic and motion design, writing, and producing on and off set. His extensive post production experience includes working with various studios and clients including National Geographic, Victoria’s Secret and MTV Networks. Josh’s ability to maintain and enhance brand experience through voice, conception and design sets him apart from many in his field and makes him a terrific partner on projects.
In his spare time, Josh is an accomplished jazz drummer, plays ukulele, kayaks, and spends time with his dog named Sebastian (named after the crab, not the composer).
Marketing experts agree that an exponential expansion of streaming video will be a cornerstone trend of 2016, yet practitioners struggle with how to implement it effectively:
“Webinars and Webcasts are the second most effective content marketing tactic, yet they are ranked 12th out of 14 tactics used.” – TopRank Marketing Blog
“Brands are still figuring out the best means to integrate live streaming, and in 2016 we can expect scaling to be a challenge.” – iMediaConnection
“One thing that was clear was that live streaming is going to be controlled by brands and be high-quality, or controlled by individuals and be about community, or maybe both.” – Forbes
“In 2016, content marketers need to test visual and video platforms, not to mention live streaming, as a new means to offer content that is engaging and will entice users beyond the classic text-based blog.” – Business 2 Community
As the global growth of enterprise video streaming continues to transform business practices, Beyond Pix Studios and the AV Society have joined forces under the same roof to provide clients with superior A-Z solutions.
While Beyond Pix has been a San Francisco industry leader providing a wide range of video-centric services for decades, the AV Society now adds 20 years of laser-focused experience in the streaming and webcasting space.
“Being a specialist involved from the inception of the streaming industry really has advantages,” says AV Society Founder, Tracy Peterson. “It’s such an ever-evolving communications platform from an engineering, distribution, creative, and best-practices standpoint. So knowing the ins and outs of the entire landscape is imperative in offering effective solutions for clients.”
The new partnership leverages Beyond Pix’s three on-site studios as turn-key spaces for streaming and webcasting. A mobile production fleet, staff, and equipment are also available to produce live streamed projects from almost anywhere.
“Stellar results in the streaming and webcasting arena depend on a myriad of factors,” says Beyond Pix Founder, Ray Santiago, “An unparalleled knowledge of production and streaming equipment, applications, and platforms is essential – but that’s only the beginning. Tracy now brings that ‘guru’ card to our table and I love how he’s always one step ahead of emerging technologies and trends.”
Beyond Pix and the AV Society share a current client list including Silicon Valley giants, Fortune 500 companies, startups, government entities, advertising agencies, and more. One recent webcasting client of both companies commented on the partnership:
“For our global online product launch, we needed a team that could not only help us live stream our presentation from YouTube and Facebook, but also patch in two guest speakers via Skype,” said Angela Simoes, PR Manager, from Kinematix. “It was a complicated task, but the Beyond Pix/AVS team went above and beyond to make our launch happen on time and without a hitch. We definitely recommend them to anyone looking to host an online event.”
1) Remember that connectivity is a 1:1 relationship, so live stream viewers can have a wide range of Internet speeds. This can severely impact consumption of your streaming content. It’s therefore important to investigate automatic multi-bitrate switching, which increases quality for end users across the board.
2) Be aware that, in some cases, live captioning and translation are available for your stream. Using one or both can greatly extend the reach of your content.
3) Utilize social media integration tools during your streaming program. Make sure to ask your streaming expert about the wide range of social media tools available on different platforms.
4) Studies show that interactivity during streamed events increases user engagement with your content and retention of your messaging. Know options to expand interactivity, such as: Live Social Media Updates, Live Q&A Sessions, Voting Tallies, and News Tickers.
5) Promotion and reminders are key to a succesful live stream. Announce your go-live time as early as possible, on all available marketing channels, and schedule reminders for the viewers who sign up. You can also embed your player anywhere, including on the homepage of your corporate website.
6) Define success criteria before choosing your streaming service because many offer different tools and benefits. For example, if reach is your #1 criteria but your promotion budget is limited, Facebook might be a good pick. If metrics are your #1 success criteria, not all platforms provide them, so a service like Youtube may make the most sense.
7) A large segment of corporate videos fall within the ‘explainer’ or ‘how to’ categories. Remember that live streams can be incredibly effective as an alternative to this type of pre-produced educational videos.